Movie Promotion: Ron Burgundy Style

There are plenty of articles around Anchorman 2’s campaign, but AdWeek says it all here. The campaign has been an extremely well executed example of how promotion can be achieved nowadays. Will Ferrel as Ron Burgundy has appeared in over 50 viral videos, a variety of cross promotional spots with different products, and pulled quite a few … Continue reading →

Chipotle: The Scarecrow viral video

Boom! Right in the feelings. I have always been a huge fan of Chipotle, both for their burritos and their branding. They are in touch with America’s inner conflicting over food. We want it fast, we want it big, we want it cheap and it’s got to be delicious but… we also want it to … Continue reading →

Decision Making and the New Communication Age

We have been a part of a communication boom over the years. Social media and other emerging communication tools can take on a lot of the leg work to spread ideas, brands, products, ect.  These networks speed up society’s communication process.  I argue communication is the tool humans use to help us figure out and … Continue reading →

Hi-Tec: Liquid Mountaineering Viral Video

This is one of my favorite pieces of viral marketing I have seen. This video was a small drop placed very strategically into the flowing networks of social media.  It spread amongst friends and large social communities online.  The story was even picked up by a variety of news outlets, many believing the video was … Continue reading →

Video: Seth Godwin – How to Get Your Ideas to Spread

“The thing that’s going to decide what gets talked about, what gets done, what gets changed, what gets purchased, what get built is, ‘Is it Remarkable?’ And Remarkable is a really cool word, because we think it just means “neat,” but it also means, worth making a remark about.” All forms of marketing are just … Continue reading →

Ogilvy on Advertising

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Hey, Whipple, Squeeze This: A Guide to Creating Great Ads

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The 22 Immutable Laws of Branding

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Video: Seth Godwin – The Tribes We Lead

Mass marketing is inefficient and being undercut by those who are getting better at targeting specified groups.. or tribes. The internet is allowing for this to occur with far greater efficiency and we can see it happening now. To summarize Seth Godwin’s talk, when we have a great idea it begins with a story and … Continue reading →

Power of Perception (Why Advertising Exists and Works)

What makes Coke taste better than Pepsi? One genre of music sound better than another? A piece of art signed “Banksy” or “Warhol” worth thousands of times more than one by some no name artist? How about we really ask ourselves what makes a republican candidate appear better or worse than a democratic? It’s all … Continue reading →